The media has greatly impacted the way sports are viewed and played. Media has followed sports since the very beginning. Newspapers gave highlights, pictures, and scores. Radio stations broadcasted the games live across the air. Television allowed people from all over the world to watch the games, to learn about the players, the coaches, and the politics behind games.
I mean think about how many sport broadcasting stations there are on cable. On my basic cable provided by my management we have 5 just sports channels (not including the major networks that show big games and Saturday games.)
What about the Olympics . . . 24 hour coverage. Not only has media affected the availablity of watching sports, it has also created even bigger celebrities out of the athletes.
What about all the sport related films, books, tv shows, etc...
Sports and Media are best friends.